Brand guidelines
Every screen, message, sign and conversation should feel like the same calm, trustworthy place. Here's the toolkit.
The SmileHaven logo
A rounded badge holding a simple tooth, with a coral sparkle, our signature mark. The wordmark sets "Smile" in Poppins Bold and "Haven" in Poppins Light, over a tracked "DENTAL CARE" line.
Clear space
Keep space equal to the badge's corner radius × 2 on all sides.
Minimum size
Full lockup 96 px / 25 mm wide. Badge alone 24 px.
Badge alone
Use the badge only for app icons, favicons and social avatars.
Don't
Stretch, recolour, add shadows, rotate or place on busy photos.
Colour palette
Balance & usage ratio
Coral is a spice, not a base: use it for one focal element per screen or page. Body text is always Ink on light, or white on Teal.
Poppins
One geometric sans family, friendly and highly legible in English and Devanagari. Use Noto Sans Telugu for Telugu.
Dental care, made calm.
Your treatment plan
Next visit: Tue, 20 Oct
We'll send a reminder 24 hours before.
Price includes X-ray and tax
Where we sit
Say this, not that
We speak like a calm, kind dentist who explains things in plain words, never like a salesperson or a textbook.
We are
- Plain-spoken: short sentences, everyday words
- Specific: real times, real prices, real next steps
- Kind: we acknowledge worry before we explain
- Confident: we recommend clearly, then let patients decide
We are not
- Clinical jargon without explanation
- Alarmist: fear, guilt or scare tactics
- Salesy: hype, countdowns, "limited offer"
- Over-cute: jokes about pain, or emojis everywhere
| Moment | Not this | Say this |
|---|---|---|
| Booking confirmation | Booking ID #A7782 confirmed. Kindly be present 15 minutes prior to appointment time. | You're booked for Tue, 20 Oct at 6 PM with Dr. Meera. Arrive 10 minutes early and we'll take it from there. |
| Treatment estimate | Your treatment will cost approximately $1,500–$2,000 subject to change. | Your crown will cost $1,480, including two visits and the X-ray. Nothing changes without your OK. |
| Anxious patient | Don't worry, the procedure is painless. | Feeling nervous is completely normal. Tell us any time you want a break; you're in control. |
| Missed appointment | You missed your appointment. A fee may be charged. | We missed you today. Want to pick a new time? It takes 30 seconds. |
| Promotion | BEST dentists in Hyderabad!! 50% OFF — hurry, today only!!! | Family plans now include two check-ups a year for each member. See what's covered. |